Meet the Team

Libby is co-director and co-founder of Grassroots Systems Ltd.  She has been involved in pedigree livestock breeding and the conservation of rare breeds of farm livestock all her life. Her dad was the founder chairman of the Rare Breeds Survival Trust in the UK and her family are well known and well respected in the livestock world. She set up and ran an equivalent to the RBST in the USA, worked for the Food and Agriculture Organisation of the UN, ran a number of pedigree breed societies and was a member of the UK and Devolved Governments committee on Farm Animal Genetic Resources (FAnGR).

Margaret is co-director and co-founder of Grassroots Systems Ltd. She has been a software developer all her working life, specialising mainly in ‘Vertical Market’ software where many customers with slightly different requirements use the same system.  Having worked in the electricity and then insurance industries she has revolutionised the way breed societies manage and interact with their data through Grassroots.

Saffron is a professional software developer who joined the Grassroots IT team in 2021, working with Margaret and Reuben on our exciting software developments. 

Reuben joined the IT team in 2025 directly from University, and works with Margaret and Saffron on our exciting software developments.

Joe joined the IT team in 2026 directly from University, and works with Margaret, Saffron and Reuben on our exciting software developments.

Helen came from an Accounts / Finance background, joined Grassroots in 2020 and heads up the agency team.  She takes primary responsibility for the Blue Texel Sheep Society, the Jacob Sheep Society and the BPA (British Pig Association)  registries and assists in financial processing and project work.

Christine joined Grassroots in April 2023 after a long career in admin with BT.  She has taken on primary responsibility for the Alpaca Registry, and our cattle and Ryeland Sheep registries.

Georgie joined Grassroots in April 2024.  She has taken primary responsibility for the Combined Flock Book, Ouessant and Leicester Longwool Registries, and helps our many mobile App users.

Helena joined Grassroots in May 2025 and has taken on primary responsibility for the Valais Blacknose sheep registry.